Captions are the short lines of text that you see under an image. They usually contain a description of the image, and sometimes an explanation of what is going on in the image or a note about the photographer. Since Instagram is built around photos, posts without captions may look like an image without any description. This also allows people to find your content more quickly as they type in relevant keywords when looking for certain kinds of content.
A good caption should be succinct. It should tell exactly what’s going on in the picture. It should be original. It should be a delightful balance of alliteration, rhyme, and all other linguistic properties. A good caption should grab the attention of the reader. It should make people think and share.
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